User-generated content (aka UGC) is original, brand-specific content created by customers and published on social media or other channels.
UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
UGC gives customers a unique opportunity to participate in a brand’s growth instead of being a spectator. This influences brand loyalty and affinity.
3 Instagram Reels
1 Photo / 1 Carousel
per week
4 TikToks per week